Search Engine Manipulation and the 2024 Presidential Election

How Big Tech is Placing Their Thumb on the Scales

In an age where information is at our fingertips, the integrity and impartiality of search engines like Google and YouTube are critical. These platforms are the primary sources for millions seeking information on various topics, including political figures. However, a disturbing trend has emerged: a noticeable bias in the search results related to Vice President Kamala Harris. When searching for negative news or criticisms about her, users are often met with overwhelmingly positive or neutral content. This raises important questions about the role of search engines in shaping public perception and controlling the narrative.

Positive and Neutral Coverage Dominance

A recent audit of search results on Google and YouTube revealed a pattern of bias. For example, a Google search for "Kamala Harris negative news July 2024" predominantly returned positive and neutral articles. These results highlighted her public speeches, campaign activities, and various initiatives, painting a consistently favorable image. Prominent sources like Politico, CNN, and official campaign websites dominated the top results with headlines celebrating her achievements and public engagements.